Who are the leaders in corporate responsibility? Answering that question is tantamount to asking about the best car: some may prefer the flashy new sports car while others are looking for safety and cargo space.
Posts Tagged ‘todd cort’
The movement toward integrated reporting of sustainability and financial issues continues to be challenging for the largest companies. While some have progressed towards the principles of integrated reporting, critical elements to produce an integrated report are still missing.
Sustainability reports are simultaneously getting better and worse. Companies today are increasingly aware of sustainability issues and opportunities and actively integrate sustainability into core business strategies and decision-making. In one sense, companies are opening up and describing the intimate details around how they define material issues, engage stakeholders, and join multi-stakeholder initiatives. On the flip side, however, as companies become more responsive to the Global Reporting Initiative (GRI) guidelines and other reporting frameworks in an effort to drive comparability, they are beginning to lose sight of the why.
The debate over whether increases in atmospheric greenhouse gases were resulting in climate change ended years ago. They are. More recently, the debate over whether humans are the primary cause of climate change also ended. We are.
The debate in the US has recently raged over who has the authority to curtail industrial greenhouse gas emissions – particularly from power generation, the largest source of emissions. Is it the job of the Environmental Protection Agency (EPA – the federal regulation agency) or of individual states? Or is it up to companies to voluntarily curtail emissions?
We work a great deal with clients in the energy sector. There is obviously a great deal of drive to engage in and discuss alternate energy technologies and infrastructure – wind, solar, biofuels, geothermal, hydrogen, etc. But just because alternate energy gets the green stamp of approval does not mean stakeholders will give carte blanche to new developments. Communities and governmental stakeholders will continue to have concerns that need to be managed and communicated.
Why do I like Twitter?
Not for the typical reasons. I am not particularly interested in telling the world about the disorder of my desk or traffic on I-80 (although I confess to indulging in reports on my latest running race). And my IT advisors will attest I am not one to test-drive the latest technology. Nor am I talking about the potential Twitter holds for my clients as a communication and stakeholder engagement tool.
Yet, one month in (yes, I am a late adopter), my personal experiment in tweeting on interesting bits and bobs of sustainability has me deeply impressed. Why? Because Twitter reinforces one of my strongest preconceptions: the power of a good message.