Last week was a food sustainability feeding frenzy for me. I participated in three events focusing variously on: food companies and sustainability, the role of marketing, and how to influence consumer behaviour. The first was a breakfast briefing, hosted by our friends at The Futures Company, where I was a panellist. Later that day I attended Unilever’s live webcast update on Sustainable Living hosted by Jonathan Dimbleby. The next day, I spoke at a Footprint Forum event at Innocent’s new HQ in West London, where we looked at sustainability issues and the food service sector. Richard Reed, one of the founders of Innocent, entertained us all with his take on sustainability in his unique business.
All of these events were well organised and the quality of the conversation was unusually high. It’s certainly the case that sustainability and the role of marketing is one of the issues du jour and rightly so. But certain aspects of this debate bemuse me.